B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- average video engagement rate for Videos under 60 seconds (2026)
Videos under 60 seconds have an average engagement rate of 52%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
13,000,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier A
https://foundrycro.com/blog/landing-page-video-benchmarks-2026/ ↗
Source Article
Landing Page Video Benchmarks 2026 + Free ROI Calculator | Foundry CRO
The short version:
- Lightbox modal video lifts conversion 100% versus no video (6.5% to 13%); inline embedded video lifts 69% in the same Unbounce/Vidyard case study
- Video testimonials lift B2B conversion 39% and B2C conversion 61%; SaaS free-to-paid testimonials lift conversion 46% versus 27% fo…
Original Research
Wistia
· Original study ↗
Methodology
Wistia 2026 report, 13M+ video dataset
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
Videos under 60 seconds: 52% average video engagement rate. Source: Wistia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/under-60s-engagement-52
HTML Embed
<blockquote cite="https://lighthousedata.io/data/under-60s-engagement-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- average video engagement rate for Videos under 60 seconds<br><small>Source: Wistia (2026) · <a href="https://lighthousedata.io/data/under-60s-engagement-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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