B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- share saying flexible payment options like bnpl would be helpful for US shoppers under 40 (2025)
36% of US shoppers under 40 say flexible payment options like BNPL would be helpful in times of economic uncertainty.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
514
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
staging-cbbf-bizrateinsights.wpcomstaging.com
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/report-the-state-ofconsumer-spending/ ↗
Source Article
Consumer Sentiment Report: The State of Consumer Spending - Bizrate Insights
/ resources
April 10, 2026
Contributing Writer, Bizrate Insights
Updated 4/10/2026
For a PDF download version of this report: Download Now
When we surveyed consumers in December 2024 about their spending expectations for 2025, the economic landscape was already complicated. As our findings will show…
Original Research
staging-cbbf-bizrateinsights.wpcomstaging.com
· Original study ↗
Methodology
Survey Dec 2024
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US shoppers under 40: 36% share saying flexible payment options like bnpl would be helpful. Source: staging-cbbf-bizrateinsights.wpcomstaging.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/under-40-bnpl-helpful-2025
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<blockquote cite="https://lighthousedata.io/data/under-40-bnpl-helpful-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share saying flexible payment options like bnpl would be helpful for US shoppers under 40<br><small>Source: staging-cbbf-bizrateinsights.wpcomstaging.com (2025) · <a href="https://lighthousedata.io/data/under-40-bnpl-helpful-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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