B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- social media sharing uplift for gift pack recipients (2025)
Recipients are 35% more likely to share a gift pack on social media if the unboxing feels special.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merch & Effect
Primary
Tier B
https://merchandeffect.com/newsfeed/the-gift-pack-mistake-even-premium-brands-keep-making ↗
Source Article
The Gift Pack Mistake Even Premium Brands Keep Making - Merch & Effect - The POS Marketing Agency
The Gift Pack Mistake Even Premium Brands Keep Making
The Gift Pack Mistake Even Premium Brands Keep Making
The Gift Pack Mistake Even Premium Brands Keep Making
The Gift Pack Mistake Even Premium Brands Keep Making
The Gift Pack Paradox: Why Most Strategies Miss the Mark
The Gift Pack Paradox: Why …
Original Research
Merch & Effect
· Original study ↗
Methodology
Merch & Effect proprietary study
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
gift pack recipients: 35% social media sharing uplift. Source: Merch & Effect (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unboxing-social-sharing-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unboxing-social-sharing-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- social media sharing uplift for gift pack recipients<br><small>Source: Merch & Effect (2025) · <a href="https://lighthousedata.io/data/unboxing-social-sharing-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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