B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
24%
24% -- email signup conversion rate difference for Unbounce landing page (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Source
Neil Patel
Primary
Tier B
http://blog.kissmetrics.com/ab-tests-big-wins/?utm_source=feedburner&utm_medium=feed&utm_campaign=Fe… ↗
Source Article
What is A/B Testing? A Beginner's Guide - Neil Patel
Key Takeaways
- A/B testing compares two versions of a webpage, ad, or asset to determine which performs better. It removes guesswork and helps marketers make data-driven decisions to improve results.
- It works by splitting traffic between a control version and a variation, then measuring performan…
Original Research
Neil Patel
· Original study ↗
Methodology
Change: offered course download via email instead of tweet
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unbounce landing page: 24% email signup conversion rate difference. Source: Neil Patel (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unbounce_email_signups
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unbounce_email_signups" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- email signup conversion rate difference for Unbounce landing page<br><small>Source: Neil Patel (2021) · <a href="https://lighthousedata.io/data/unbounce_email_signups" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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