C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
6.6%
6.6% -- median landing page conversion rate for landing pages (2024)
The median landing page conversion rate is 6.6% according to Unbounce 2024 data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Unbounce
Primary
Tier B
https://kirro.io/how-to-optimize-conversion-rate ↗
Source Article
How to optimize conversion rate (data-backed)
To optimize your conversion rate, start with your value proposition, then simplify your copy, speed up your pages, remove form friction, and test every change. That’s the order. Not because it sounds nice, but because research across 20,000+ pages shows these five areas have the biggest impact, in t…
Also cited by
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce 2024 benchmark
Methodology documented
Segmentation
Industryecommerce,media_entertainment
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
landing pages: 6.6% median landing page conversion rate. Source: Unbounce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unbounce-median-landing-page-conversion-6-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unbounce-median-landing-page-conversion-6-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- median landing page conversion rate for landing pages<br><small>Source: Unbounce (2024) · <a href="https://lighthousedata.io/data/unbounce-median-landing-page-conversion-6-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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