B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- unattributable checkout share for Online store checkouts (2026)
Roughly 25% of checkouts had unattributable fingerprints in Alhena's cohort research.
- Unattributable fingerprints mean measured AI conversion rates represent floors
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
310
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Alhena
Primary
Tier A
https://alhena.ai/blog/ai-search-revenue-attribution/ ↗
Source Article
AI Search Revenue Attribution: How to Tie ChatGPT and Perplexity Traffic to Sales
Original Research
Alhena
· Original study ↗
Methodology
Alhena published cohort research; means measured AI conversion rates are floors
Methodology documented
Segmentation
IndustryeCommerce
Channelmulti-channel
Cite this stat
Plain Text
Online store checkouts: 25% unattributable checkout share. Source: Alhena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unattributable-checkout-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unattributable-checkout-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- unattributable checkout share for Online store checkouts<br><small>Source: Alhena (2026) · <a href="https://lighthousedata.io/data/unattributable-checkout-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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