B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- share of people stopping engagement with unattractive websites for website visitors (2025)
38% of people will stop engaging with a website if the content or layout is unattractive.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier C
https://designsource.com/common-mistakes-firms-make-with-their-websites/ ↗
Source Article
Common Mistakes Firms Make with Their Websites
12 Feb Common Mistakes Firms Make with Their Websites
A company’s website is often the first interaction potential customers have with the brand, making it a critical component of a successful business strategy. However, many firms make common mistakes with their websites that can drive visitors awa…
Original Research
Adobe
· Original study ↗
Methodology
Adobe study cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 38% share of people stopping engagement with unattractive websites. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unattractive-website-abandonment-adobe
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<blockquote cite="https://lighthousedata.io/data/unattractive-website-abandonment-adobe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of people stopping engagement with unattractive websites for website visitors<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/unattractive-website-abandonment-adobe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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