B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- unanswered call rate for businesses receiving online conversion phone calls (2020)
In some cases, over 30% of online conversion phone calls received by companies go unanswered.
- applies only 'in some cases' for certain companies experiencing shifts to phone call conversions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2020
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://truemarket.ca/soap-box/adapting-retail-business-to-survive-covid-19/ ↗
Source Article
Adapt Your Retail Business for COVID-19
The year 2020 is not off to a great start! We’ve been hit with not only the COVID-19 pandemic but also a heavy hit to the oil & gas market, public schools (and childcare) closing their doors, and concerns with unemployment rates.
For many retailers this will cripple business, but if you’re willing t…
Original Research
WordStream
· Original study ↗
Methodology
Cited from WordStream; no methodology stated
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses receiving online conversion phone calls: 30% unanswered call rate. Source: WordStream (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unanswered-inbound-calls-over-30-percent
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<blockquote cite="https://lighthousedata.io/data/unanswered-inbound-calls-over-30-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- unanswered call rate for businesses receiving online conversion phone calls<br><small>Source: WordStream (2020) · <a href="https://lighthousedata.io/data/unanswered-inbound-calls-over-30-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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