B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- unanswered call rate for hotels (2025)
Up to 40% of hotel calls go unanswered.
- Upper bound figure ('Up to 40%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canary Technologies
Primary
Tier C
https://www.ondial.ai/blog/ai-booking-calls-hotels-restaurants ↗
Source Article
AI Booking Calls for Hotels and Restaurants 24 by 7
Up to 40% of hotel calls go unanswered - resulting in direct revenue walking out the door before a single conversation even begins. (Canary Technologies, industry research.) Think about that number for a moment. Nearly half of every potential guest who picks up the phone to book a room never gets th…
Original Research
Canary Technologies
· Original study ↗
Methodology
Industry research cited from Canary Technologies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotels: 40% unanswered call rate. Source: Canary Technologies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-calls-unanswered-40
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<blockquote cite="https://lighthousedata.io/data/hotel-calls-unanswered-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- unanswered call rate for hotels<br><small>Source: Canary Technologies (2025) · <a href="https://lighthousedata.io/data/hotel-calls-unanswered-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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