B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

3.1%

3.1% -- average online shopping conversion rate for UK e-commerce sector (2026)

Name: Average Online Shopping Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2026 · bare-digital.com

The UK's average online shopping conversion rate is around 3.1%.

Described as sitting 'around 3.1%'

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Attribution: bare-digital.com View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

3.1%

Unit

Percentage

Data Vintage

2026

Entity

UK e-commerce sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

bare-digital.com Primary Tier B

https://www.bare-digital.com/how-to-enhance-a-website/ ↗

Confidence: 51/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to enhance a website: Practical guide to better UX, SEO & CRO

Also cited by

statista.com https://www.statista.com/

2026-08-19

triplewhale.com https://www.triplewhale.com/

2026-08-19

demandsage.com https://www.demandsage.com/

2026-08-19

Original Research

bare-digital.com · Original study ↗

Methodology

Average across all sectors

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK e-commerce sector: 3.1% average online shopping conversion rate. Source: bare-digital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk_online_shopping_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/uk_online_shopping_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.1%</strong> -- average online shopping conversion rate for UK e-commerce sector<br><small>Source: bare-digital.com (2026) · <a href="https://lighthousedata.io/data/uk_online_shopping_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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