B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- value line sales growth rate for UK grocery sector (2023)

2023  · Kantar

Sales of the very cheapest value lines jumped by 46% year on year.

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Attribution: Kantar View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
UK grocery sector
Geography
UK
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Kantar Primary Tier B
https://savanta.com/knowledge-centre/view/how-to-stay-on-top-of-behaviour-change-when-shoppers-are-f… ↗
Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl
Source Article
How to stay on top of behaviour change when shoppers are feeling the pinch - Savanta
Like most, every time I visit the supermarket, I give a silent tut as I compare the prices on the shelves to what they were the last time I visited. It makes me less likely to pick up my usual favoured brands and be more considered in the choices that I make, often opting for a cheaper alternative. …
Original Research
Kantar · Original study ↗

Kantar grocery sales data, cited by Savanta

Methodology documented
IndustryRetail RegionUK
Plain Text
UK grocery sector: 46% value line sales growth rate. Source: Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-value-lines-sales-growth-2023
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<blockquote cite="https://lighthousedata.io/data/uk-value-lines-sales-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- value line sales growth rate for UK grocery sector<br><small>Source: Kantar (2023) · <a href="https://lighthousedata.io/data/uk-value-lines-sales-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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