B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.8%
3.8% -- annual revenue growth rate for UK TV advertising (2024)
Total UK TV advertising investment grew by 3.8 percent year-on-year in 2024.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
79
Source
Thinkbox
Primary
Tier A
https://videoweek.com/2025/04/25/the-wir-wpp-says-clients-arent-cutting-spending-yet-uk-tv-ad-invest… ↗
Source Article
The WIR: WPP says Clients Aren't Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines - VideoWeek
In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines.
Top Stories
WPP Says Clients Haven’t Reduced Spending Yet
UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showi…
Original Research
Thinkbox
· Original study ↗
Methodology
Data released by Thinkbox.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK TV advertising: 3.8% annual revenue growth rate. Source: Thinkbox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-tv-ad-investment-growth-2024
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<blockquote cite="https://lighthousedata.io/data/uk-tv-ad-investment-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8%</strong> -- annual revenue growth rate for UK TV advertising<br><small>Source: Thinkbox (2024) · <a href="https://lighthousedata.io/data/uk-tv-ad-investment-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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