B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of travel consumers booking with different provider each time for British travel consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tealeaf
Primary
Tier A
http://www.tealeaf.com/customer-experience-management/resource-center/register.php?doc=the-ebooker-v… ↗
Source Article
Resource Registration
Original Research
Tealeaf
· Original study ↗
Methodology
Survey/polling of more than 2,000 British travel consumers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 | 90% | |
| 2026 (current) | 90% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
British travel consumers: 90% share of travel consumers booking with different provider each time. Source: Tealeaf (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-travel-consumers-switch-providers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-travel-consumers-switch-providers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of travel consumers booking with different provider each time for British travel consumers<br><small>Source: Tealeaf (2026) · <a href="https://lighthousedata.io/data/uk-travel-consumers-switch-providers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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