B Evidence Grade B Graded under review Safe to Cite Dated

90%

90% -- share of travel consumers booking with different provider each time for British travel consumers (2011)

Name: Share Of Travel Consumers Booking With Different Provider Each Time Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2011 · n=2,000 · IBM Tealeaf

Cite this stat Share How we verify

Attribution: IBM Tealeaf View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2011

Entity

British travel consumers

Sample Size

2,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IBM Tealeaf Primary Tier B

http://www.tealeaf.com/customer-experience-management/resource-center/index.php ↗

Confidence: 53/100 Vintage: 2011 Channel: Common Crawl

Source Article

IBM Tealeaf Customer Experience Management Resource Library

Original Research

IBM Tealeaf · Original study ↗

Methodology

Polling of more than 2,000 British travel consumers, cited in IBM Tealeaf eBooker report

Methodology documented

Trend Over Time

Period	Value	Change
2011 (current)	90%
2026	90%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

British travel consumers: 90% share of travel consumers booking with different provider each time. Source: IBM Tealeaf (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/british-travel-consumers-switch-providers

HTML Embed

<blockquote cite="https://lighthousedata.io/data/british-travel-consumers-switch-providers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of travel consumers booking with different provider each time for British travel consumers<br><small>Source: IBM Tealeaf (2011) · <a href="https://lighthousedata.io/data/british-travel-consumers-switch-providers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →