B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- streaming service cancellation rate for UK streaming consumers (2024)
31% of 2,000 UK consumers polled by YouGov had cancelled at least one streaming service in the previous 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://invenio-solutions.com/blog/beating-subscription-fatigue-the-pivot-to-ad-supported-growth ↗
Source Article
Beating Subscription Fatigue: The Pivot to Ad-Supported Growth
Posted by:
Nitin Buantoa
Publish Date:
1 Apr, 2026
With viewers getting tired of spending on subscriptions, streaming providers are forced to seek out new revenue streams.
Things are getting complicated and having the right technology will be key to embracing new opportunities for revenue generation…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey on streaming churn
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK streaming consumers: 31% streaming service cancellation rate. Source: YouGov (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-streaming-churn-cancelled-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-streaming-churn-cancelled-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- streaming service cancellation rate for UK streaming consumers<br><small>Source: YouGov (2024) · <a href="https://lighthousedata.io/data/uk-streaming-churn-cancelled-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.