B
Evidence Grade B
Trusted with Context
Recent
49%
49% — social engagement rate for UK adult social media users (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
7,500
Study Type
Unknown
Trend
Decreasing
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Sources (2)
Ofcom
Primary
Tier A
https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-adults/passive-social-media-use-ai-com… ↗
Also cited by
2026-04-02
Original Research
Ofcom
· Original study ↗
Methodology
Ofcom annual adults’ media use and attitudes report based on a survey of 7,500 people across the UK over the age of 16.
Study: Unknown
Cite this stat
Plain Text
UK adult social media users: 49% social engagement rate. Source: Ofcom (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/uk-social-media-users-posting-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-social-media-users-posting-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> — social engagement rate for UK adult social media users<br><small>Source: Ofcom (2025) · <a href="https://lighthousedata.io/data/uk-social-media-users-posting-rate-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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