B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- social networking usage rate for UK smartphone owners (2012)
42% of UK smartphone owners regularly use social networking sites on their device.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ofcom
Primary
Tier A
http://www.stockmarketwire.com/article/4410081/UK-is-now-texting-more-than-talking.html ↗
Source Article
UK is now texting more than talking
Original Research
Ofcom
· Original study ↗
Methodology
Ofcom Communications Market Report 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK smartphone owners: 42% social networking usage rate. Source: Ofcom (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smartphone-social-networking-use-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-smartphone-social-networking-use-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- social networking usage rate for UK smartphone owners<br><small>Source: Ofcom (2012) · <a href="https://lighthousedata.io/data/uk-smartphone-social-networking-use-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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