B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- shoppers using ai tools for online purchases for UK shoppers (2025)
In the UK, 35% of shoppers use AI tools for online purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wingenious.ai
Primary
Tier C
https://www.wingenious.ai/insights/scaling-ai-ecommerce-tips-uk-businesses ↗
Source Article
Scaling AI for Ecommerce: Tips for UK Businesses | Wingenious
Scaling AI for Ecommerce: Tips for UK Businesses
Phased AI steps for UK ecommerce: start small, optimise inventory, automate customer service and measure ROI.
AI adoption in UK ecommerce has surged, but only 22–23% of businesses see meaningful results. Why? Many attempt to implement too much at once…
Original Research
wingenious.ai
· Original study ↗
Methodology
39% year-over-year increase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK shoppers: 35% shoppers using ai tools for online purchases. Source: wingenious.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-shoppers-ai-tools-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-shoppers-ai-tools-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- shoppers using ai tools for online purchases for UK shoppers<br><small>Source: wingenious.ai (2025) · <a href="https://lighthousedata.io/data/uk-shoppers-ai-tools-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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