B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48%
48% -- shoppers abandoning purchases due to poor website ux for UK e-commerce shoppers (2024)
48% of UK shoppers abandon purchases due to poor website UX.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Storyblok
Primary
Tier C
https://redeagle.tech/blog/how-much-does-a-website-cost-uk ↗
Source Article
How Much Does a Website Cost in the UK? (2026 Price Guide)
Quick answer: A professional small business website in the UK costs between £2k and £6k from a regional agency in 2026. DIY builders start from £100/year, freelancers charge £500-£3k, and complex e-commerce or custom sites range from £5k to £30k+. Monthly running costs sit between £50 and £300 depen…
Original Research
Storyblok
· Original study ↗
Methodology
Cited from Storyblok UK Consumer Trust Research, 2024
Methodology documented
Segmentation
IndustryeCommerce
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
UK e-commerce shoppers: 48% shoppers abandoning purchases due to poor website ux. Source: Storyblok (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-shoppers-abandon-poor-ux-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-shoppers-abandon-poor-ux-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- shoppers abandoning purchases due to poor website ux for UK e-commerce shoppers<br><small>Source: Storyblok (2024) · <a href="https://lighthousedata.io/data/uk-shoppers-abandon-poor-ux-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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