B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- branded tracking page rate for UK retailers directing customers to branded tracking page (2021)
24% of surveyed leading UK retailers directed their customers to a branded tracking page.
- Even among those that send a link to a branded page, these are rarely white-labelled in the retailer's ecosystem and are instead hosted by a third-party
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
parcelLab
Primary
Tier A
https://newdigitalage.co/retail/the-returns-blackhole-why-poor-returns-communication-risks-future-re… ↗
Source Article
The returns blackhole: Why poor returns communication risks future retail sales - New Digital Age
Returns are a growing problem for retailers that continue to see them as an opportunity rather than a threat, says Julian Krenge, Co-founder and CTO at parcelLab.
UK retailers may be in denial about the scale of the problem of returns. The cost of returns to UK retailers had been raised as a problem…
Also cited by
yougov.com
https://yougov.com/
2026-08-14
gq-magazine.co.uk
https://www.gq-magazine.co.uk/
2026-08-14
consumerreports.org
https://www.consumerreports.org/
2026-08-14
uk.pcmag.com
https://uk.pcmag.com/
2026-08-14
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-14
Original Research
parcelLab
· Original study ↗
Methodology
Original research of 150 of the UK’s leading retailers.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK retailers directing customers to branded tracking page: 24% branded tracking page rate. Source: parcelLab (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-retailers-tracking-page-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-retailers-tracking-page-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- branded tracking page rate for UK retailers directing customers to branded tracking page<br><small>Source: parcelLab (2021) · <a href="https://lighthousedata.io/data/uk-retailers-tracking-page-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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