B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- campaign message awareness rate for UK residents (re: 'decorating instead of carving' campaign messaging) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barley Communications
Primary
Tier A
https://barleycommunications.co.uk/case-studies/behaviour-change-campaign-to-save-seasonal-food-from… ↗
Source Article
Behaviour change campaign to save seasonal food from waste
Organisation type
Charity/third sector
Sector
Environment and sustainability
Food and nutrition
Service
Each year, millions of the pumpkins bought for Halloween will go in the bin without being eaten. Food waste is a serious environmental issue and a contributor to climate change.
Barley supported H…
Original Research
Barley Communications
· Original study ↗
Methodology
Follow-up survey of 4,000 UK residents measuring recall of the 'decorate, don't carve' campaign message. Case study undated; vintage set to archive/collection year (2026).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK residents (re: 'decorating instead of carving' campaign messaging): 41% campaign message awareness rate. Source: Barley Communications (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-residents-aware-decorating-messaging
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-residents-aware-decorating-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- campaign message awareness rate for UK residents (re: 'decorating instead of carving' campaign messaging)<br><small>Source: Barley Communications (2026) · <a href="https://lighthousedata.io/data/uk-residents-aware-decorating-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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