B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- ai product usage rate for UK population (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adlook.com
Primary
Tier C
https://adlook.com/blog/the-drive-towards-a-cookieless-future/ ↗
Source Article
The Drive Towards a Cookieless Future
Original Research
adlook.com
· Original study ↗
Methodology
Cited by interviewee from an unnamed industry event
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK population: 5% ai product usage rate. Source: adlook.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-population-chatgpt-interaction-5pct
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<blockquote cite="https://lighthousedata.io/data/uk-population-chatgpt-interaction-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ai product usage rate for UK population<br><small>Source: adlook.com (2026) · <a href="https://lighthousedata.io/data/uk-population-chatgpt-interaction-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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