B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12.8%
12.8% -- online advertising spend growth rate for UK internet marketing / online advertising market (2010)
UK Internet Marketing & Online Advertising spend grew by 12.8% in 2010.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.8%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Internet Advertising Bureau (IAB) and PwC
Primary
Tier B
http://www.skyline-marketing.co.uk/2011/03/4billion-internet-marketing-amazon-cloud/ ↗
Source Article
£4bn spent on Internet Marketing & Amazon in the Clouds
Original Research
Internet Advertising Bureau (IAB) and PwC
· Original study ↗
Methodology
IAB/PwC study; growth was three times faster than in 2009
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK internet marketing / online advertising market: 12.8% online advertising spend growth rate. Source: Internet Advertising Bureau (IAB) and PwC (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-online-ad-spend-growth-2010
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<blockquote cite="https://lighthousedata.io/data/uk-online-ad-spend-growth-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.8%</strong> -- online advertising spend growth rate for UK internet marketing / online advertising market<br><small>Source: Internet Advertising Bureau (IAB) and PwC (2010) · <a href="https://lighthousedata.io/data/uk-online-ad-spend-growth-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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