B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12.8%
12.8% -- online advertising spend growth rate for Irish online advertising market (H1 2012)
Irish online advertising grew by 12.8% in the first half of 2012 according to IAB.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.8%
Unit
Percentage
Data Vintage
H1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Ireland
Primary
Tier B
http://www.digitize.ie/news_resources/category/digitize_news/ ↗
Source Article
Online Advertising Solutions, Sites & Networks
Original Research
IAB Ireland
· Original study ↗
Methodology
Headline statistic on digitize.ie directly attributed to IAB (IAB Ireland); growth in Irish online advertising for the first half of 2012. Extracted from headline only.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Irish online advertising market: 12.8% online advertising spend growth rate. Source: IAB Ireland (H1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-online-advertising-growth-h1-2012-iab
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<blockquote cite="https://lighthousedata.io/data/irish-online-advertising-growth-h1-2012-iab" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.8%</strong> -- online advertising spend growth rate for Irish online advertising market<br><small>Source: IAB Ireland (H1 2012) · <a href="https://lighthousedata.io/data/irish-online-advertising-growth-h1-2012-iab" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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