B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.3%
15.3% -- online share of ad market for UK online advertising market (2007)
The UK online advertising market captured a 15.3% market share in 2007.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15.3%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB UK
Primary
Tier B
https://adviking.wordpress.com/2008/04/08/uk-online-ad-spend-predicted-to-out-pace-tv-in-2009/ ↗
Source Article
UK Online Ad Spend Predicted to Out Pace TV in 2009
UK Online Ad Spend Predicted to Out Pace TV in 2009
The IAB released their 2007 UK online ad spend study yesterday – the full PR is here. Two very interesting points from study included how the UK was ahead of online spending targets (gowing 38% to capture 15.3% market share) and is now predicted to…
Original Research
IAB UK
· Original study ↗
Methodology
IAB UK online ad spend study; also cited as 16% share of media spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK online advertising market: 15.3% online share of ad market. Source: IAB UK (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-online-ad-market-share-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-online-ad-market-share-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.3%</strong> -- online share of ad market for UK online advertising market<br><small>Source: IAB UK (2007) · <a href="https://lighthousedata.io/data/uk-online-ad-market-share-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.