B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.3%
18.3% -- podcast listening rate for UK MP3 player owners (Q2 2007)
18.3% of UK MP3 player owners had used their device to listen to podcasts.
- Only reflects podcast listening on MP3 players, not direct web playback or other devices
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.3%
Unit
Percentage
Data Vintage
Q2 2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rajar
Primary
Tier A
https://techbizwatch.wordpress.com/2007/10/02/ft-social-networking-podcasts-reach-a-nouveau-niche/ ↗
Source Article
FT: Social Networking: podcasts reach a nouveau niche
Do not be fooled by the name: podcasting is a big opportunity for companies. It is often defined as a version of broadcasting, which suggests a certain grandeur of scale. But what is the scale?
Rajar, the official body responsible for measuring radio audiences in the UK, recently issued its latest s…
Original Research
Rajar
· Original study ↗
Methodology
Rajar quarterly survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK MP3 player owners: 18.3% podcast listening rate. Source: Rajar (Q2 2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-mp3-podcast-listening-2007
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<blockquote cite="https://lighthousedata.io/data/uk-mp3-podcast-listening-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.3%</strong> -- podcast listening rate for UK MP3 player owners<br><small>Source: Rajar (Q2 2007) · <a href="https://lighthousedata.io/data/uk-mp3-podcast-listening-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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