B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

52%

52% -- consumer preference mobile vs computer experience for UK mobile consumers (2011)

Name: Consumer Preference Mobile Vs Computer Experience Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2011 · beckymcmichael.com

52% of UK mobile consumers believe conducting a mobile transaction should yield a better shopping experience than making the purchase at a computer.

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Attribution: beckymcmichael.com View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

52%

Unit

Percentage

Data Vintage

2011

Entity

UK mobile consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

beckymcmichael.com Primary Tier C

https://beckymcmichael.com/2011/05/17/links-for-2011-05-17/?shared=email&msg=fail ↗

Confidence: 23/100 Vintage: 2011 Channel: Common Crawl

Source Article

links for 2011-05-17

Original Research

beckymcmichael.com · Original study ↗

Methodology

Consumer survey cited in link roundup

Methodology documented

Segmentation

Industryecommerce RegionUK

Cite this stat

Plain Text

UK mobile consumers: 52% consumer preference mobile vs computer experience. Source: beckymcmichael.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-mobile-better-experience-than-computer-52pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/uk-mobile-better-experience-than-computer-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumer preference mobile vs computer experience for UK mobile consumers<br><small>Source: beckymcmichael.com (2011) · <a href="https://lighthousedata.io/data/uk-mobile-better-experience-than-computer-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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