B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- crm customer analytics investment priority for UK middle market businesses (2022)
49% of UK middle market businesses consider CRM and customer analytics a top priority area for investment.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RSM UK
Primary
Tier B
https://www.thamesvalleychamber.co.uk/the-real-economy-digital-investment-considered-critical-to-bus… ↗
Source Article
The Real Economy: Digital investment considered critical to business survival in bleak economic outlook | Thames Valley Chamber of Commerce
Over a quarter (28%) of UK middle market businesses now consider digital transformation to be their single most important area of investment, according to RSM UK’s latest ‘The Real Economy’ report. A further 58% of businesses surveyed view digital transformation as among their most important investm…
Original Research
RSM UK
· Original study ↗
Methodology
RSM UK 'The Real Economy' business survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK middle market businesses: 49% crm customer analytics investment priority. Source: RSM UK (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-middle-market-crm-customer-analytics-priority
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<blockquote cite="https://lighthousedata.io/data/uk-middle-market-crm-customer-analytics-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- crm customer analytics investment priority for UK middle market businesses<br><small>Source: RSM UK (2022) · <a href="https://lighthousedata.io/data/uk-middle-market-crm-customer-analytics-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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