B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- moment marketing budget increase for UK marketing strategists (2016)
In the UK, 67% of marketing strategists were projected to plan budget increases for moment marketing actions in 2016.
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Lighthouse Research Team
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Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
eMarketer
Primary
Tier A
https://prnoticias.com/2016/02/15/del-movement-marketing-al-moment-marketing/ ↗
Source Article
Del movement marketing al moment marketing | PR Noticias
La agencia de Comunicación y Marketing digital T2O media ha publicado un post en su blog en el que explica la teoría de los 90 del movement marketing y su transición hacia el moment marketing actual. “A finales de los 90’s el publicista canadiense Scott Goodson marcó tendencia al hablar oficialmente…
Original Research
eMarketer
· Original study ↗
Methodology
Data from eMarketer
Methodology documented
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Plain Text
UK marketing strategists: 67% moment marketing budget increase. Source: eMarketer (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketing-strategists-budget-increase-2016
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<blockquote cite="https://lighthousedata.io/data/uk-marketing-strategists-budget-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- moment marketing budget increase for UK marketing strategists<br><small>Source: eMarketer (2016) · <a href="https://lighthousedata.io/data/uk-marketing-strategists-budget-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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