B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- marketing budget share of turnover for UK businesses (2026)
UK businesses typically allocate between 7% and 15% of turnover to marketing.
- agency guidance / rule of thumb rather than formal empirical study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
web-aviso
Primary
Tier C
https://www.web-aviso.com/digital-marketing-cheshire ↗
Source Article
Digital Marketing & AI-Led Growth for Cheshire Businesses | web aviso
- Services
- AI & Digital Marketing
- SEO Services
- Online Visibility
- Design & Publishing
- Local Coverage
- Business North West
- Merseyside
- NW Region
- Resources
- Tools & Reports
- Learning Centre
- …
- Services
- AI & Digital Marketing
- SEO Services
- Online Visibility
- Design & Publishin…
Original Research
web-aviso
· Original study ↗
Methodology
Range 7%-15%; midpoint extracted. Agency guidance figure, not a named study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK businesses: 7% marketing budget share of turnover. Source: web-aviso (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketing-budget-share-turnover-2026
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<blockquote cite="https://lighthousedata.io/data/uk-marketing-budget-share-turnover-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- marketing budget share of turnover for UK businesses<br><small>Source: web-aviso (2026) · <a href="https://lighthousedata.io/data/uk-marketing-budget-share-turnover-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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