B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- marketers optimising loyalty via customer data insights for UK marketers (2025)
60% of UK marketers surveyed are looking to optimise loyalty through customer data insights.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceXpress / CoLab Media Consulting
Primary
Tier A
https://audiencexpress.com/insights/reports/european-marketers-survey-2025/ ↗
Source Article
European Marketers Survey 2025: Streaming Uncovered
Original Research
AudienceXpress / CoLab Media Consulting
· Original study ↗
Methodology
Share of UK marketers especially looking to optimise loyalty through customer data insights; survey fielded July–August 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketers: 60% marketers optimising loyalty via customer data insights. Source: AudienceXpress / CoLab Media Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketers-loyalty-customer-data-insights-2025
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<blockquote cite="https://lighthousedata.io/data/uk-marketers-loyalty-customer-data-insights-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- marketers optimising loyalty via customer data insights for UK marketers<br><small>Source: AudienceXpress / CoLab Media Consulting (2025) · <a href="https://lighthousedata.io/data/uk-marketers-loyalty-customer-data-insights-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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