B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- marketer focus rate for UK marketing professionals (2026)
52% of marketing professionals in a survey of over 500 UK businesses are focused on brand awareness.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
What is Demand Generation Marketing? The Ultimate Guide | Ryesing
What is Demand Generation Marketing? A Complete Guide for 2026
- Pedro Pinto
- Feb 4
- 18 min read
Demand generation is all about playing the long game. It’s a strategic marketing approach focused on creating awareness and building genuine interest in what your company offers. This isn't about chasi…
Methodology
Same survey of over 500 UK businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketing professionals: 52% marketer focus rate. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketers-brand-awareness-2026
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<blockquote cite="https://lighthousedata.io/data/uk-marketers-brand-awareness-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- marketer focus rate for UK marketing professionals<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/uk-marketers-brand-awareness-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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