B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- ai personalisation usage rate for UK tech marketers (2026)
87% of UK tech marketers are now using AI for personalisation.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unidentified content marketing trends report
Primary
Tier C
https://www.ryesing.com/post/content-marketing-for-tech-companies-growth-guide ↗
Source Article
Why Content Marketing for Tech Companies Fails—and How the Best Fix It
Content Marketing for Tech Companies: 2026 Growth Strategies
- Emmanuel Adesokan
- Feb 9
- 17 min read
Updated: Apr 23
In the tech world, content marketing isn't just about blog posts and white papers. It's the engine that powers sustainable growth. It’s the process of creating and distributing genu…
Original Research
Unidentified content marketing trends report
· Original study ↗
Methodology
Cited from content marketing trends report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK tech marketers: 87% ai personalisation usage rate. Source: Unidentified content marketing trends report (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketers-ai-personalisation-2026
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<blockquote cite="https://lighthousedata.io/data/uk-marketers-ai-personalisation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- ai personalisation usage rate for UK tech marketers<br><small>Source: Unidentified content marketing trends report (2026) · <a href="https://lighthousedata.io/data/uk-marketers-ai-personalisation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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