B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- expected genai adoption marketing bd for UK law firm C-suite strategic leaders (firms approx £18m+ revenue) (2024)
64% of UK law firm C-suite strategic leaders expect their firm to make use of generative AI in some form in marketing/business development.
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Lighthouse Research Team
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Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Briefing / HSBC UK
Primary
Tier A
https://www.briefing.co.uk/the-briefer/theres-work-in-process-for-ai-promise-to-flourish-in-finance/ ↗
Source Article
There's work in process for AI promise to flourish in finance
there’s work in process for AI promise to flourish in finance
The annual Briefing/HSBC UK law firm strategy and investment research, which we published in early October 2024, found that almost one in 10 (8%) of C-suite law firm strategic leaders don’t expect their place to be using generative artifi…
Original Research
Briefing / HSBC UK
· Original study ↗
Methodology
From the annual Briefing/HSBC UK law firm strategy and investment research (published early October 2024); share of C-suite law firm leaders expecting the firm to make use of generative AI in marketing/business development in some form heading into 2025.
Methodology documented
Segmentation
Industrymarketing
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Plain Text
UK law firm C-suite strategic leaders (firms approx £18m+ revenue): 64% expected genai adoption marketing bd. Source: Briefing / HSBC UK (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-law-firms-genai-marketing-bd-use-2024
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<blockquote cite="https://lighthousedata.io/data/uk-law-firms-genai-marketing-bd-use-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- expected genai adoption marketing bd for UK law firm C-suite strategic leaders (firms approx £18m+ revenue)<br><small>Source: Briefing / HSBC UK (2024) · <a href="https://lighthousedata.io/data/uk-law-firms-genai-marketing-bd-use-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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