B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

33%

33% -- share of kids getting shopping inspiration from tiktok for British kids aged 7-14 (2021)

Name: Share Of Kids Getting Shopping Inspiration From Tiktok Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2021 · n=8,000 · Beano Brain

33% (1 in 3) of British kids aged 7-14 surveyed said that TikTok gave them shopping inspiration.

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Attribution: Beano Brain View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

33%

Unit

Percentage

Data Vintage

2021

Entity

British kids aged 7-14

Sample Size

8,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Beano Brain Primary Tier B

https://www.beanobrain.com/post/how-kids-and-teens-are-spending ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Our latest report: Million Pound Kids

Original Research

Beano Brain · Original study ↗

Methodology

Survey of 8,000 British kids aged 7-14

Methodology documented

Segmentation

Industrysocial_media_marketing RegionUK Channelsocial

Cite this stat

Plain Text

British kids aged 7-14: 33% share of kids getting shopping inspiration from tiktok. Source: Beano Brain (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-kids-tiktok-shopping-inspiration-33pct

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<blockquote cite="https://lighthousedata.io/data/uk-kids-tiktok-shopping-inspiration-33pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of kids getting shopping inspiration from tiktok for British kids aged 7-14<br><small>Source: Beano Brain (2021) · <a href="https://lighthousedata.io/data/uk-kids-tiktok-shopping-inspiration-33pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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