B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
35%
35% -- share saying supplier green energy is important for UK consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
5,005
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/consumers-think-buying-sustainably-still-costs-too-much-sa… ↗
Source Article
Consumers think buying sustainably still costs too much, says new research - Savanta
The perceived premium on buying sustainable goods and services means they’re less likely to be picked up from the shelf.
Intentions to live sustainably do not align to action on purchase decisions
Brands looking to focus on their sustainability credentials may have to rethink their approach, accordi…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Sustainability Segmentation survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 35% share saying supplier green energy is important. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-green-energy-supplier-importance
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<blockquote cite="https://lighthousedata.io/data/uk-green-energy-supplier-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share saying supplier green energy is important for UK consumers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/uk-green-energy-supplier-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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