B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- google analytics adoption rate for UK businesses (2014)
Over 80% of UK businesses have Google Analytics installed.
- Lower bound stated as 'over 80%'
- Original research/data source not cited in the blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
glowmetrics.com
Primary
Tier C
http://www.glowmetrics.com/blog/web-analytics-the-challenge-and-the-reward/ ↗
Source Article
Web Analytics: The challenge and the reward - GlowMetrics
table of contents
Web Analytics: The challenge and the reward
It’s one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but what does the world of web analytics entail?
By definition from the web analytics association it’s the ‘measurement, collec…
Original Research
glowmetrics.com
· Original study ↗
Methodology
Agency blog claim: 'over 80%' of UK businesses have Google Analytics installed (lower bound, so 80 is the floor value). Original survey or research sponsor is not attributed; treat with caution.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK businesses: 80% google analytics adoption rate. Source: glowmetrics.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-google-analytics-adoption-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-google-analytics-adoption-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- google analytics adoption rate for UK businesses<br><small>Source: glowmetrics.com (2014) · <a href="https://lighthousedata.io/data/uk-google-analytics-adoption-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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