B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- google analytics adoption rate for All websites (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atomicsmash.co.uk
Primary
Tier C
https://www.atomicsmash.co.uk/blog/get-started-with-conversion-optimisation/ ↗
Source Article
How to get started with conversion optimisation
Original Research
atomicsmash.co.uk
· Original study ↗
Methodology
Article states Google Analytics is 'used by over 55% of all websites' (value recorded as the 55% lower bound); no original source named, vintage set to collection year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All websites: 55% google analytics adoption rate. Source: atomicsmash.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/websites-using-google-analytics
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<blockquote cite="https://lighthousedata.io/data/websites-using-google-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- google analytics adoption rate for All websites<br><small>Source: atomicsmash.co.uk (2026) · <a href="https://lighthousedata.io/data/websites-using-google-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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