B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- generative ai tool adoption rate for UK adults aged 16-75 (2023)
Around 36% of UK adults aged 16-75 have used a generative AI tool.
- Deloitte study
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Lighthouse Research Team
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Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Deloitte
Primary
Tier A
https://clever-clicks.co.uk/blog/seo-vs-geo-the-future-of-search-optimisation/ ↗
Source Article
SEO vs GEO: The Future of Search Optimisation - Clever Clicks Digital
SEO has shaped digital marketing for many years, and now, AI search engines such as ChatGPT, Copilot, and tools like Google AI Overviews are changing the game. In the UK, around 36% of adults (aged 16–75) have used a generative AI tool, which equates to roughly 18 million people (Deloitte). This lev…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte report
Methodology documented
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UK adults aged 16-75: 36% generative ai tool adoption rate. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-generative-ai-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/uk-generative-ai-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- generative ai tool adoption rate for UK adults aged 16-75<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/uk-generative-ai-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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