B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- product discovery rate for UK Gen Z TikTok users (2025)
According to Statista, 40% of UK Gen Z TikTok users have discovered products on the platform.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://cleartwo.co.uk/asian-clothes-uk-tiktok-shop-shopify/ ↗
Source Article
Are Asian Clothes in the UK Really Selling on TikTok Shop and Shopify?
Admit it, selling fashion online in the UK becomes a little crowded and noisy. The situation is such that discounting afresh is on; everyone out there is on a discount diet.~ BranD, of course, no judgment if you’re chasing shoppers feeling a bit overwhelmed.
Now, if we add Asian clothes, then it wil…
Original Research
Statista
· Original study ↗
Methodology
Blog citing Statista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK Gen Z TikTok users: 40% product discovery rate. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-gen-z-tiktok-product-discovery
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<blockquote cite="https://lighthousedata.io/data/uk-gen-z-tiktok-product-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- product discovery rate for UK Gen Z TikTok users<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/uk-gen-z-tiktok-product-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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