B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- chatbot adoption rate for Marketers in the UK, France, South Africa, and the Netherlands (2020)
80% of marketers from the UK, France, South Africa, and the Netherlands have either been using chatbots or were planning to do so in 2020.
- Measures both current usage and planned adoption by 2020 combined
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business Insider
Primary
Tier C
https://curatti.com/how-chatbots-can-boost-your-sites-seo/ ↗
Source Article
How Chatbots Can Boost Your Site's SEO - Curatti
How Chatbots Can Boost Your Site’s SEO
Did you know that ELIZA was the first chatbot in the world? Well, now, you do. Joseph Weizenbaum developed ELIZA at Massachusetts Institute of Technology (MIT) in 1966.
ELIZA provided a pre-programmed response to the users by studying their entered keywords and…
Original Research
Business Insider
· Original study ↗
Methodology
Survey conducted by Business Insider, cited secondhand by Curatti; measures marketers who have either been using chatbots or are planning to use them in 2020.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers in the UK, France, South Africa, and the Netherlands: 80% chatbot adoption rate. Source: Business Insider (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-france-za-nl-marketers-chatbot-adoption-2020
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<blockquote cite="https://lighthousedata.io/data/uk-france-za-nl-marketers-chatbot-adoption-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- chatbot adoption rate for Marketers in the UK, France, South Africa, and the Netherlands<br><small>Source: Business Insider (2020) · <a href="https://lighthousedata.io/data/uk-france-za-nl-marketers-chatbot-adoption-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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