C Evidence Grade C Use with Hedging Dated

38%

38% — email list size growth rate for UK charities (2020)

2020  · n=55  · Unknown  · comScore

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Source: comScore View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2020
Entity
UK charities
Sample Size
55
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

52/100 confidence
Sources (12)
comScore Primary Tier A
https://therealtimereport.com/2013/05/16/mobile-advertising-younger-brits-show-higher-recall-engagem… ↗
Confidence: 1/100 Vintage: 2020
Source Article
New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. only 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive…
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Original Research
M+R and Rally · Original study ↗
Methodology

M+R UK Digital Benchmarks Study. Year-over-year comparison 2019-2020.

Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
UK charities: 38% email list size growth rate. Source: comScore (2020). Via Lighthouse Research Data — https://lighthousedata.io/data/uk-email-list-growth-2020-charities
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-email-list-growth-2020-charities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> — email list size growth rate for UK charities<br><small>Source: comScore (2020) · <a href="https://lighthousedata.io/data/uk-email-list-growth-2020-charities" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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