B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

1.51%

1.51% -- ecommerce conversion rate for UK e-commerce sector (2026-01)

Name: Ecommerce Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2026-01 · Whito Research

The average UK e-commerce conversion rate in January 2026 was 1.51%.

Category dispersion is extreme
Session-based measurement

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Attribution: Whito Research View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

1.51%

Unit

Percentage

Data Vintage

2026-01

Entity

UK e-commerce sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Whito Research Primary Tier A

https://whito.co.uk/research/conversion-rates-uk/ ↗

Confidence: 65/100 Vintage: 2026-01 Channel: Cc Extraction

Source Article

UK Website Conversion Rate Benchmarks

Last Updated on June 22, 2026 What “Good” Actually Looks Like – And When to Trigger an Audit Most conversion benchmarks are misleading. Because they mix: Countries. Definitions. Devices. Funnel stages. And then publish one “average.” That is not benchmarking. That is noise. This page separates: UK-f…

Also cited by

statista.com https://www.statista.com/

2026-08-18

triplewhale.com https://www.triplewhale.com/

2026-08-18

Original Research

Whito Research · Original study ↗

Methodology

Transactions ÷ Sessions

Segmentation

Industrymarketing Channelcommon_crawl

Cite this stat

Plain Text

UK e-commerce sector: 1.51% ecommerce conversion rate. Source: Whito Research (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ecommerce-conversion-rate-2026

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<blockquote cite="https://lighthousedata.io/data/uk-ecommerce-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.51%</strong> -- ecommerce conversion rate for UK e-commerce sector<br><small>Source: Whito Research (2026-01) · <a href="https://lighthousedata.io/data/uk-ecommerce-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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