B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- percentage very good roi ai investment for UK business leaders (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Storyblok
Primary
Tier A
https://newdigitalage.co/strategy/new-business-bulletin-tiktok-accenture-vevo-and-more/ ↗
Source Article
New Business Bulletin: TikTok, Accenture, Vevo, and more - New Digital Age
TikTok Shop has partnered with Accenture Song to release a playbook outlining the opportunities presented to retailers and brands by discovery commerce. ‘Discovery commerce on TikTok Shop: A playbook for enterprise’ aims to equip large scale businesses with the tools they need to maximise business g…
Original Research
Storyblok
· Original study ↗
Methodology
Survey of large and mid-sized ecommerce companies in Europe and the US by Storyblok.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK business leaders: 28% percentage very good roi ai investment. Source: Storyblok (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ecommerce-ai-very-good-roi
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<blockquote cite="https://lighthousedata.io/data/uk-ecommerce-ai-very-good-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- percentage very good roi ai investment for UK business leaders<br><small>Source: Storyblok (2026) · <a href="https://lighthousedata.io/data/uk-ecommerce-ai-very-good-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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