B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of customers expecting email reply within one day for UK ecommerce customers (2022)
74% of customers expect an answer to their email customer service message within one day.
- The source references external research without specifying the specific study or scope/geography of customers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
salesupply.co.uk
Primary
Tier C
https://www.salesupply.co.uk/blog/benchmark-state-of-ecommerce-customer-care-in-uk/ ↗
Source Article
Benchmark: state of ecommerce customer care in UK - Salesupply
- Missed opportunity: Over half of the web shops only offers customer service from 9 to 5
- Nearly 60% of the stores answers the phone within a minute
- 32% replies to emails in one hour
- Close to half of the webshops offer chat as a channel
Customer service is vital in creating an extraordinary br…
Original Research
salesupply.co.uk
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK ecommerce customers: 74% share of customers expecting email reply within one day. Source: salesupply.co.uk (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ecom-email-reply-expectation-2022
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<blockquote cite="https://lighthousedata.io/data/uk-ecom-email-reply-expectation-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of customers expecting email reply within one day for UK ecommerce customers<br><small>Source: salesupply.co.uk (2022) · <a href="https://lighthousedata.io/data/uk-ecom-email-reply-expectation-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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