B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share rating easy booking very important for UK adults booking package holidays (2021)
59% of UK adults surveyed rated an easy booking process as a 'very important' feature when booking a holiday through a package provider.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
250
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/three-in-ten-plan-to-holiday-less-after-the-pandemic-how-sho… ↗
Source Article
Three in ten plan to holiday less after the pandemic
Original Research
Attest
· Original study ↗
Methodology
Attest survey of 250 UK adults
Methodology documented
Segmentation
Industryecommerce
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UK adults booking package holidays: 59% share rating easy booking very important. Source: Attest (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-easy-booking-important-59
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-easy-booking-important-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share rating easy booking very important for UK adults booking package holidays<br><small>Source: Attest (2021) · <a href="https://lighthousedata.io/data/uk-easy-booking-important-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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