B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- automation revenue share of email for UK DTC brands generating 30%+ revenue from email (2026)
UK DTC brands that generate 30%+ of revenue from email typically attribute 40–55% of that email revenue to automated flows.
- Reported as a range of 40–55%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier B
https://www.excelohunt.com/blog/uk-dtc-brands-30-percent-revenue-from-email/ ↗
Source Article
How UK DTC Brands Can Generate 30%+ of Revenue from Email
How UK DTC Brands Can Generate 30%+ of Revenue from Email
Most UK direct-to-consumer brands are generating between 10–20% of their revenue from email. The industry benchmark for well-optimised brands is 30–45%. That gap — between where most brands are and where the best brands operate — is not a mat…
Original Research
ExceloHunt
· Original study ↗
Methodology
Range 40-55%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK DTC brands generating 30%+ revenue from email: 40% automation revenue share of email. Source: ExceloHunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-dtc-automation-email-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-dtc-automation-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- automation revenue share of email for UK DTC brands generating 30%+ revenue from email<br><small>Source: ExceloHunt (2026) · <a href="https://lighthousedata.io/data/uk-dtc-automation-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.