B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8,500
8,500 -- advertiser count for UK door drop advertising (2024)
Over 8,500 advertisers used door drops in 2024 in the UK, making up 16% of all UK advertisers tracked by Nielsen.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8,500
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data and Marketing Association (DMA)
Primary
Tier B
https://redrosedirectories.co.uk/door-drop-marketing/ ↗
Source Article
What Is Door Drop Marketing? A Guide for Local Businesses
You have probably received dozens of them through your letterbox without thinking twice. A pizza menu. A flyer from a local plumber. A leaflet about a new gym opening nearby. That is door drop marketing in action, and if you run a local business, it might be one of the most straightforward and cost-…
Original Research
Data and Marketing Association (DMA)
· Original study ↗
Methodology
Data and Marketing Association (DMA) figure cited via Nielsen tracking
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 8,500 | |
| 2024 (current) | 8,564 | +0.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK door drop advertising: 8,500 advertiser count. Source: Data and Marketing Association (DMA) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-door-drop-advertisers-2024
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<blockquote cite="https://lighthousedata.io/data/uk-door-drop-advertisers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,500</strong> -- advertiser count for UK door drop advertising<br><small>Source: Data and Marketing Association (DMA) (2024) · <a href="https://lighthousedata.io/data/uk-door-drop-advertisers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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