B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.2%
9.2% -- direct mail website visit rate for UK direct mail (2026)
9.2% of UK direct mail leads to visits to an advertiser's website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whistl
Primary
Tier C
https://www.dezrez.com/resources/blog/leadpulse-by-dezrez-cut-through-the-digital-noise-with-direct-… ↗
Source Article
Direct Mail Delivers Credibility That Cuts Through the Digital Noise
- February 2nd, 2026
- Tips & Guidance
- by Ceryn Evans
Direct mail is an age-old marketing technique, but that doesn’t make it outdated. In fact, direct mail continues to perform strongly as a marketing channel, with industry investment rising by 5% with 47% of agencies now using it as part of thei…
Original Research
Whistl
· Original study ↗
Methodology
Cited from Whistl; described as a five-year high for mail-driven digital engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK direct mail: 9.2% direct mail website visit rate. Source: Whistl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-direct-mail-website-visits-9-2pct
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<blockquote cite="https://lighthousedata.io/data/uk-direct-mail-website-visits-9-2pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.2%</strong> -- direct mail website visit rate for UK direct mail<br><small>Source: Whistl (2026) · <a href="https://lighthousedata.io/data/uk-direct-mail-website-visits-9-2pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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