B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- creator marketing budget above 1m share for UK marketers (2025-07)
52% of UK marketers spend in excess of $1M (£765K) annually on creator marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/research-uncovers-measurement-disconnect-undermining-creator-m… ↗
Source Article
Measurement Disconnect Undermining Creator Marketing Performance | BDB
News
July 24, 2025
Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance
New independent research by global creator-first social agency, Billion Dollar Boy, reveals an important disconnect between how creator marketing objectives are set and how succes…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Billion Dollar Boy survey of 2,000 senior marketers across the US and UK; measures share spending in excess of $1M (£765K) annually on creator marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketers: 52% creator marketing budget above 1m share. Source: Billion Dollar Boy (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-creator-spend-over-1m-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-creator-spend-over-1m-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- creator marketing budget above 1m share for UK marketers<br><small>Source: Billion Dollar Boy (2025-07) · <a href="https://lighthousedata.io/data/uk-creator-spend-over-1m-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.